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Diesel turns 30

Is 30 the truly the new 20? 

Diesel (no not the fuel but the Italian denim super brand). turned 30 today and they are as sexy as they were on day 1.  The marketing geniuses that they are, they built a whole line around the big day “Dirty Thirty.”

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Fashiona has designed denim collections for years  and  she views Diesel as a denim icon. 

Yes their prices are high but they are so worth it.  The quality  of the fabric is amazing  and expensive: Italian and Japanese denim are among the best in the world.  Diesel still puts in a lot of hand-finishes; making every jean unique but still signature Diesel

And their stores… the displays are ALWAYS incredible and completely you  draw in (which is the whole point).  

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Fashiona often talks about the perks of living in New York: the many diverse cultures, great varied foods and the celebrity sightings; it  almost makes the sky rent  worth it.

Yesterday Fashiona was running errands and stopped for lunch at  a little place near Union Square.  When she walked in she saw Julianne Moore with her friend eating lunch.   Fashiona has  actually seen her many times, she actually rides the subway sometimes blending with all the other beautiful redheads.

Photo Credit: http://www.actressarchives.com/

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She, like countless other celebrities, enjoy coming to New York because they can blend in more than LA.

And Fashiona had every  intention of respecting her privacy…

but then   this wanna be porn star  complete with  the fake baked skin and super low rise cargo pants and the cheapest red heels worthy of   ” a lady of the evening” walked in with  fake breasts so high they had a life of their own.

Julianne and her friend  had this  super shocked  expression  on her face and looked dead at Fashiona. They had a moment so Fashiona walked to her and asked her what she thought.  Julianne  said  she wasn’t used to seeing THAT  in NY. They shared a chuckle and Fashiona told her that she loved her work.

What a lunch time treat!!

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Fashiona was invited to a very posh launch  party at the Soho House Library last night…but  just had too many conflicts.  Yes, she does have a practical bone in her body ok maybe  two.  Anywhoo, it was to launch 365-a new clothing line.  If she was there she would have the scoop already but now she has to hunt for it and she will. Just look at what she missed and shed a tear for her..

As taken from http://nymag.com/nymetro/nightlife/barbuzz/11507/

Soho House

The scene: Blame the Hollywood honchos and media bigs who inhabit this  Brit import for the current caste-system craze.
Membership cost:  $$$$the first year (includes tax and a first-time $$$ registration fee); $$$$ plus tax every year after that.
Application process: Applications require a “proposer,” a “seconder,” and a “recent photo,” and are accepted, rejected, or put on waiting list by committee vote.

Club privileges: Amenities include a cinema, spa, and dining room, plus event invites, guest privileges, and access to that infamous rooftop.
The VIPs: Nicole Kidman, Graydon Carter, Uma Thurman, Robert DeNiro, Salma Hayek.


Fashiona has been keeping an eye out on the latest celebrity clothing launches.  Sadly it seems that  famous or infamous + halfway attractive = clothing line? No.NO. NO not in Fashiona’s book of snobbery.   Attractive does not equal style…automatically so let’s examine the list of   celebrity clothing lines:

  • Gwen Stefani- Kiss L.A.M.B. is doing well, very well. Gwen has a recognizable look and has the design aesthetic to keep a fashion house fresh.

Photo By: Stephen Lovekin/Getty Images

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  • Beyoncé  
    The new  Mrs. Jay-Z is revamping (thankfully) the House of Deréon label into an eveningwear line.  Fashiona will withhold her verdict.
  • Pete Wenz - Fashiona  does not get this one. True, this rocker is newly married to  Ashlee Simpson and expecting twins but HE gets a clothing line?  Apparently DKNY Jeans   gets it and is banking on his success as “Not only is Pete a “wildly popular rock star”.
  • Janet Jackson’s lingerie line- Surprised but otherwise  no comment

Ok Obama clearly won the debate in all parts: style, persona and yes intelligent answers to the actual questions.  Michelle…Fashiona loves you but wasn’t feeling your outfit last night…too Christmas-like too early…but she will forgive you just this once. 

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As much as Fashiona enjoys commiserating about fashion, herself and her friends’ lives, she is also very curious about other people lives.  Blogging is virtual diary for many people and each entry is a snap shot about what they are thinking. Just like looking at your account balance on-line, you can immediately see and stress over what you owe vs you don’t haveyet.

Fashiona’s favorite blogs are those that seem passionately honest with a humorous edge. She is partial to style blogs (there are four on her list) but she also likes personal and mixed bag blogs.

Kelly from 30 something awarded Fashiona the  coveted “I love you Blog” award in September. Again the rules are to pass the award to 7 other blogs that you love.

Fashiona’s picks: (in no particular order)

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  • Chic Galleria -The go-to magazine for all personal care, beauty, and fashion-related must-haves
  • New York Chica -  NY, Movies, Motherhood, Marriage, Saving $$$, Reviews, Favorites, TV, Coffee talk & my life. Her rants are hilarious.
  • Live Passionately - You can feel your blood pressure drop as you read her words and  look at the relaxing pictures….ahhhhhhh!
  • Swagger Style -  A fashion blog written by a guy
  • Funky Brown Chick - Not for kids, Twanna talks about grown folks issues and she brings the funny.
  • From Brooklyn to Paris - ahh to be 19  20 again and going to Design  School in Paris
  • Afrobella - the name says  a lot- The rest is about beauty, fashion,  music and more.

Did you check out Fashiona’s Tip of the Day?


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